On a Journey to Creating a Global Identity for ‘The Modern Ethnic’ Fashion of India

Aks Clothing is an Indian Fashion Label proudly designed and curated by some of the best Indian artisans and fashion designers. The brand is dedicated to style-forward and free-spirited people who want to rekindle their love for Indian ethnic wear.

With an aim to make every outfit a celebration of India and its rich culture and heritage, Aks was established in 2014 by Nidhi Yadav, a passionate fashion designer and stylist.

India is a country where you will find people with diverse fashion choices and immense love for premium fabrics, intricate embroideries, and vibrant colours.

Indians love the unconventional style, but deep down, we’re all attached to our traditional roots.

And hence, taking inspiration from Indian architectural heritage and the mod lifestyle, AKS offers a platform of thoughtfully priced, beautiful displays of fusion, festive, maternity, and everyday apparel range. At the Aks Stores, you’ll find a unique blend of India-inspired artwork and contemporary design, creating a beautiful destination known as “The Modern Ethnic.”